Experimental Stimulus Materials and Questionnaire on the Impact of Destination Brand Biography on Tourist Forgiveness

This study explores how destination brand biographies influence tourist forgiveness in crisis contexts, drawing on CAPS and SCCT theories. Through four experiments, it reveals the distinct effects of top dog and underdog narratives, highlights the moderating roles of decision-making styles and crisis types, and uncovers emotional and cognitive mechanisms underlying brand recovery.本研究基于CAPS理论与情境危机沟通理论（SCCT），探讨危机情境下目的地品牌叙事对游客宽恕行为的影响。本研究通过四项实验，揭示了强势叙事与弱势叙事的差异化效应，明确了决策风格与危机类型的调节作用，并剖析了品牌复苏背后的情感与认知作用机制。