Dataset on how brand constructs influence consumer behavior towards AI-powered voice assistants

This dataset is linked to a research project analyzing how different brand constructs, such as brand credibility and brand loyalty, influence customer satisfaction and usage intentions among consumers who use AI-powered voice assistants.

Variables: Gender, Age, Education level, Most used VASAI, Previous time of use of VASAI, Frequency of VASAI use, SSP1, SSP2, SSP3, SAR1, SAR2, SAR3, ANS1, ANS2, ANS3, IEX1, IEX2, IEX3, IUD1, IUD2, IUD3, BEX1, BEX2, BEX3, BEX4, BEX5, BTR1, BTR2, BTR3, BTR4, BTR5, CSA1, CSA2, CSA3, CSA4, CIU1, CIU2, CIU2, CIU4, BLO1