In 2023, the majority of American consumers reported drinking coffee every day. In fact, about 83 percent of Baby Boomers, 74 percent of Gen X, 66 percent of Millennials, and 42 percent of Gen Z surve
In 2023, among all generations, the majority of U.S. respondents named the taste of coffee as the main reason they consume the hot beverage. In fact, this was stated by almost 84 percent of surveyed B
