Audience data / CTV (Connected TV) USA / US market

The general taxonomy contains a default scope of data related topics, based on the user's browser and mobile app activity through last 30 days. There are classical Demographic, purchase interests, intentions. How you can use our data? There are two main areas where you can use our data: • marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. • ad tech companies - enriching 1st party data or using our raw data by your own data science team

搜集汇总

背景与挑战

背景概述

该数据集提供美国市场CTV受众数据，基于用户30天内的浏览器和移动应用活动，涵盖人口统计、购买兴趣和意图等主题。数据主要应用于营销人员精准投放在线广告，以及广告技术公司进行数据增强或分析。