云人访抖店人群构成数据

宁波云人访茶文化有限公司将其商品在抖音“抖店”平台进行出售，抖店可以将其近半年的销售数据进行统计导出，但是由于抖店的数据较为细碎，需要人工进行进一步处理才能得到期望的商品销售数据。该数据为在抖店后台数据的基础上进行的进一步用户群体数据处理，用以公司评估销售情况，辅助销售策略的制定。利用抖店数据分析工具将宁波云人访茶文化有限公司在抖店商铺上的销售数额导出，由于抖店后台只有每日的具体数据，因此采用一定算法计算得到所有商品每月的销售情况。
具体地，商品各指标算法如下：
总成交金额：每日商品成交金额之和；
成交单笔平均单价：总成交金额/成交量；
平均商品点击-支付转化率：商品每日转化率之和/商品转化天数之和。

Ningbo Yunrenfang Tea Culture Co., Ltd. sells its products on the "Douyin Shop" platform. The "Douyin Shop" platform can export sales statistics from the past six months. However, the raw sales data from "Douyin Shop" is relatively fragmented, necessitating manual further processing to obtain the desired product sales data.

This dataset is developed through further user group data processing based on the background data of "Douyin Shop", aiming to help the company evaluate sales performance and assist in formulating sales strategies.

The sales amount of Ningbo Yunrenfang Tea Culture Co., Ltd. on its "Douyin Shop" was exported using the "Douyin Shop" data analysis tool. Since the "Douyin Shop" backend only provides daily detailed sales data, specific algorithms are adopted to calculate the monthly sales status of all products.

Specifically, the algorithms for each product indicator are as follows:
1. Total Transaction Amount: Sum of the daily transaction amounts of the product;
2. Average Transaction Price per Order: Total Transaction Amount / Total Transaction Volume;
3. Average Click-to-Payment Conversion Rate: Sum of the daily conversion rates of the product / Sum of the total number of days with product conversions.

搜集汇总

数据集介绍

特点

该数据集为宁波云人访茶文化有限公司在抖音'抖店'平台的销售数据处理结果，包含13个关键字段，如成交金额、转化率等，用于销售评估和策略制定，数据规模239条，每月更新。