商机来了

针对各个企业/单位/政府部门的营销人员，面对以线上获客为目标的商业需求，浙江移动利用移动大数据优势，找到客户的业务场景中的潜在目标用户，在互联网广告渠道上对用户进行种草式的广告触达，引导用户线上转化，同时，针对互联网广告的深度浏览意向、点击用户及服务商的模型算法分析得出的潜在意向白名单用户，通过AI客服、挂机短信发送及企微私域添加，二次唤醒用户。融合投放获客有多条路径，包括互联网渠道的线上获客，还有通过AI客服后获得意向用户，将用户引流至私域，搭建广告主与意向用户沟通桥梁。For marketing professionals across enterprises, public institutions, and government departments with business needs for online customer acquisition, Zhejiang Mobile leverages its mobile big data advantages to identify potential target users within the business scenarios of its clients. The company then launches recommendation-style advertising touchpoints via internet advertising channels to guide users to complete online conversions. Additionally, for users who have shown deep browsing intent or clicked on internet advertisements, as well as potential intent-based whitelist users identified through service providers’ model algorithm analysis, Zhejiang Mobile conducts secondary user re-engagement through AI customer service, hang-up SMS notifications, and WeChat Work private domain contact additions. The integrated customer acquisition solution offers multiple pathways: online customer acquisition via internet channels, as well as directing intent-verified users acquired via AI customer service interactions to the private domain, thereby establishing a communication bridge between advertisers and potential target users.

搜集汇总

背景与挑战

背景概述

'商机来了'是一款由浙江移动通信集团温州分公司提供的数据产品，主要利用移动大数据和互联网广告渠道帮助企业、单位和政府部门实现线上获客。该产品属于企业数据类别，适用于绿色低碳和人工智能行业。