Consumer Survey (November 1959)

Omnibus survey from the area of market research. Topics: Perceived and expected price increase of various product groups; impulse purchases; consumption of semi-luxury foods, tobacco and alcohol (coffee, beer and cigarettes); use of bread; degree of familiarity and purchase of name-brand articles; attitude to artificial fiber products; use of cosmetics; perceived advertising on radio, television and advertising posters; vacation trips; leisure time; possession of a piano; attitude to modern music; pet-owner; house-hunting and demands on residence sought; current housing situation; reading newspapers; general economic situation of Berlin; income development; trust in the future; party preference and voting intent. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; professional position; employment; professional career; household income; size of household; composition of household; head of household; social origins. Interviewer rating: willingness to cooperate und social class of respondent; economic situation; weekday of Interview.