嘉兴地区纸箱厂购买瓦楞纸板用户分析数据

基于该地区纸箱厂购买瓦楞纸的订单购买数据数据，根据用户购买金额、购买频率、购买间隔等数据算法进行综合评分，通过合理的模型识别识别高价值客户，为精细化营销合理的用户粘性分析，帮助本行业企业进行精准营销，深度分析用户购买力、购买粘性等，用户综合评分越高，说明用户粘性越高。在自研的纸包装数据中台中，通过对订单的相关数据，进行加工、分析，最终生成上述数据。1、数据来源：企业内部订单数据。2、数据处理：RFM数据模型， 通过对用户最近一次购买的时间间隔评分R，购买频率评分F，购买金额评分M进行评分处理。1.计算每个用户的 “最近购买时间距离数据分析日天数”，最近购买时间距离数据分析日天数 = 分析日期 - 最后一次下单日期，统计所有用户的 “最近购买时间距离数据分析日天数”，找出最大值，记为 “最大购买时间间隔”，计算时间间隔评分 R = （最大购买时间间隔 - 最近购买时间距离数据分析日天数）/ 最大购买时间间隔；2.统计每个用户最近购买次数，即 “最近消费频率”，找出所有用户中 “最近消费频率” 的最大值，记为 “最高消费频率”，计算消费频率评分 F= 最近消费频率 / 最高消费频率；统计每个用户最近累计购买金额，即 “最近购买金额”，找出所有用户中 “最近购买金额” 的最大值，记为 “最高购买金额”，计算购买金额评分 M = 最近购买金额 / 最高购买金额。最后进行整合RFM=3*R+3*F+4*M（四舍五入保留小数点后四位）得出用户综合评分,综合评分在0-10分之间，综合评分越高，用户粘性越高

Based on the order purchase data of corrugated paper purchased by carton factories in this region, a comprehensive scoring is conducted via data algorithms incorporating users' purchase amount, purchase frequency, purchase interval and other relevant metrics. The model is used to identify high-value customers, conduct fine-grained user stickiness analysis for refined marketing purposes, assist enterprises in this industry to carry out precision marketing, and conduct in-depth analysis of users' purchasing power, purchase stickiness and other aspects. The higher the user's comprehensive score, the higher their stickiness.

The aforementioned dataset is generated by processing and analyzing relevant order data in the self-developed paper packaging data middle platform.

1. Data Source: Internal enterprise order data.

2. Data Processing: Adopt the RFM data model to score users based on three indicators: the time interval since the last purchase (scored as R), purchase frequency (scored as F), and purchase amount (scored as M).
1. Calculate the "days between the last purchase and the data analysis date" for each user, defined as: Days between last purchase and analysis date = Analysis date - Date of last order. Count the "days between the last purchase and the data analysis date" for all users, find the maximum value and denote it as the "maximum purchase interval", then calculate the time interval score R = (Maximum purchase interval - Days between the last purchase and the data analysis date) / Maximum purchase interval.
2. Count the number of recent purchases for each user, i.e., "recent purchase frequency". Find the maximum value of "recent purchase frequency" across all users, denote it as the "maximum purchase frequency", and calculate the purchase frequency score F = Recent purchase frequency / Maximum purchase frequency.
Count the total recent purchase amount for each user, i.e., "recent purchase amount". Find the maximum value of "recent purchase amount" across all users, denote it as the "maximum purchase amount", and calculate the purchase amount score M = Recent purchase amount / Maximum purchase amount.
Finally, integrate the scores to obtain the user comprehensive score using the formula RFM = 3*R + 3*F + 4*M (rounded to four decimal places). The comprehensive score ranges from 0 to 10, and the higher the score, the higher the user's stickiness.

搜集汇总

背景与挑战

背景概述

该数据集包含4375条嘉兴地区纸箱厂购买瓦楞纸板的用户数据，每日更新，采用RFM模型（时间间隔、消费频率、购买金额）计算用户综合评分，用于识别高价值客户和精准营销。