Data for paper: ‘The Moderating Effect of Gamification on the Relationship between Social Media Marketing and Consumer-Brand Engagement: A Case Study of Ant Forest Gen Z Users’

Figshare2023-12-13 更新40

Effects of demographically targeted versus non-targeted advertisements on brand attitude and website evaluation.

定向广告效果评估

消费者品牌关系

Effects of demographically targeted versus non-targeted advertisements on brand attitude and website evaluation.

NIAID Data Ecosystem20

Mexico: most chosen dairy brands 2023

乳制品品牌

消费者品牌关系

Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points)

Statista50

Distribution of sources used to find new brands in South Korea Q3 2024, by type

消费者品牌关系

渠道分析

Distribution of sources used by internet users to discover new brands, products, and services in South Korea in 3rd quarter of 2024, by type of source

Statista40

Packaging that makes customers think better of a brand 2024

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