Replication data for: Botswana (2005): TRaC and MAP to Plan, Monitor & Evaluate PSI's Social Marketing Program on HIV/AIDS Prevention in Botswana

The purpose of the study was to generate actionable evidence for social marketing decision making in Botswana, presented in terms of the PSI Dashboard, which is a set of standardized tables for segmentation, monitoring and evaluation of populations (TRaC Tracking Results Continuously) and monitoring of service delivery (MAP Measuring Access & Performance) (Patel & Chapman, 2005). For both components of the study, instruments were developed, pre-tested, and used for conducting personal, face to face interviews at home (TRaC) and in shops (MAP). Using census enumeration areas as the sampling frame, TRaC employed a multi-stage stratified random sampling procedure to select a nationally representative sample of 1687 single males and females aged 15-24 years. Data collection took place during July 13-30, 2005. The MAP exercise employed Lot Quality Assurance Sampling (LQAS), which used a random sample of 19 census enumeration areas in each of the five PSI Botswana sales regions.本研究旨在为博茨瓦纳的社会营销决策生成可落地的实证依据，研究成果以PSI仪表盘（PSI Dashboard）形式呈现。该仪表盘是一套标准化表格体系，用于人群细分、监测与评估（TRaC：持续追踪结果，Tracking Results Continuously）以及服务交付监测（MAP：获取与绩效衡量，Measuring Access & Performance）（Patel & Chapman，2005）。针对本研究的两个子模块，研究团队开发并预测试了相关调研工具，分别用于开展居家（对应TRaC）及商铺（对应MAP）场景下的面对面个人访谈。本研究以普查枚举区作为抽样框，TRaC模块采用多阶段分层随机抽样方法，最终选取1687名年龄介于15-24岁的单身男女作为全国代表性样本。数据采集工作于2005年7月13日至30日期间开展。MAP模块则采用批量质量保证抽样（Lot Quality Assurance Sampling，LQAS）方法，在博茨瓦纳PSI的5个销售区域中，每个区域随机抽取19个普查枚举区作为调研样本。