What is the impact of social media on consumer’s green response? Consider the impact of green advertising, online interpersonal influence, and online celebrity endorsement
Abstract This research analyzed the relationship between the different motivations of green consumption in the context of a product with selfish and/or altruistic characteristics, given the different
Raising environmental awareness and product development are two separate and costly investments that many small and medium-sized fashion businesses cannot afford to achieve sustainability. Therefore,
This paper aims to explore the effect of User-Generated Content (UGC) on the purchasing behavior of environmentally friendly products at Hospitality and Food Service Industry in Vietnam, particularly