Dataset on the Influence of Green Marketing Factors on Purchasing Decisions Mediated by Perceived Value in Coffee Shops in Central Java

This dataset contains data collected for a study on the influence of green marketing factors (green brand image, green product price, and environmental awareness) on purchasing decisions, mediated by perceived value, in coffee shops in Central Java, Indonesia. The data was gathered through a structured questionnaire and includes the following components: Data for Analysis: Raw and processed data used for statistical analysis. Translated Questionnaire: The questionnaire used for data collection, translated into English. Figures: Visual representations of the data and key findings. Excel Analysis File: Detailed analysis and results in an Excel format, including statistical tests and outputs.本数据集收录了一项针对印度尼西亚中爪哇地区咖啡店的研究数据，该研究聚焦绿色营销因素（绿色品牌形象、绿色产品价格与环保认知）通过感知价值的中介作用对购买决策的影响。本数据集通过结构化问卷采集数据，包含以下组成部分： 1. 分析数据集：用于统计分析的原始数据与预处理后数据 2. 英译版问卷：用于数据采集的问卷（已译为英文） 3. 可视化图表：数据与核心研究结果的可视化呈现 4. Excel分析文件：包含统计检验与输出结果的详细分析及结论的Excel格式文件。