AGR INTELLI-LINK® – Personal Finance - Insurance Leads

**AGR INTELLI-LINK® – Personal Finance - Insurance Leads** The AGR INTELLI-LINK® marketing database is a comprehensive database offering linkage to our millions of daily digital intent features for marketers and businesses. Daily AGR collects intent queries on individual consumer online experiences covering 28 taxonomy levels. This subset of information is geared towards individuals searching for insurance. The data is collected through multiple DSP’s (Data Service Providers) and uploaded into our Amazon S3 bucket for processing. The data is matched via the encrypted MD5 field to the AGR master consumer file capturing specific linkage fields to other files and specific fields. All match records are postal verified, and through the MD5 (Email Link) matched to our 200 million record active digital file with thousands of individual characteristics updated monthly. **The online consumer inquiries are centered into these groups:** Life Insurance Auto Insurance Travel Insurance **Group Stats:** Life Insurance - men, 35-70, household income of $75,000+, and 35% are homeowners. Auto Insurance – men – 35%, 48% are households with 1 or more cars, and 25% are homeowners. Travel Insurance – age 65 or older – 52%, household income $125,000 or more. **Pricing Options:** One-off Purchase Monthly License of the leads Yearly Renewable License Test File Output: A sample file is available upon request. <p><br/></p>

搜集汇总

背景与挑战

背景概述

该数据集是AGR INTELLI-LINK®营销数据库的子集，专注于收集消费者在线保险查询意图，涵盖人寿、汽车和旅行保险三类，并提供人口统计分组及多种购买选项。数据通过加密处理并与主消费者文件匹配，每日更新。