Myanmar (2009): Top-line Report for Orasel (Diarrhea ) ads Pre-testing
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资源简介：
Objectives of the research are to determine: 1. How the target audience understand the TV Commercial Ads; 2. The messages recalled by the target audience; 3. Whether the TV Commercial ads are appealing and interesting or not; and 4. Whether the TV Commercial ads contain any scene that the target audience feels offending or insulting. Two sessions of Focus Group Discussions were conducted in Yangon.
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PSI Research创建时间：
2009-01-01
