Raw Data: Factors that Influencing the Utilization of Mobile Banking Application Among Customers

This research endeavors to identify the influential factors of user-friendly applications, data security, and promotional strategies on the utilization of the BRIMo application among students. Data were gathered from a sample of 120 respondents, predominantly comprising students from state universities (PTN).本研究旨在探究应用易用性、数据安全与推广策略对学生群体使用BRIMo应用行为的影响因素。研究数据取自120名受访者组成的样本，受访者主要来自公立大学（PTN）。