This is the data of the study "Service Innovation Performance: The Role of Customer Involvement, Dynamic Capability, and their Interactions". In this study , six hypotheses were proposed. H1:CI has a
Datasets for paper: Eigenraam, A. W., Eelen, J., & Verlegh, P. W. (2021). Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement. Journal of Interactive Marketing, 54,
