Implication of Video Advertising on Shifting Customer Behavior Post Pandemic Covid

This is the raw data of Lisrel Apps, consist of Digital Video Advertising, Sensory, Informativeness, Entertainment, Presence, and Customer Trust factors, used in the research.本数据集为Lisrel应用的原始数据，涵盖数字视频广告（Digital Video Advertising）、感官（Sensory）、信息性（Informativeness）、娱乐性（Entertainment）、临场感（Presence）与顾客信任度（Customer Trust）六大维度因子，已应用于本项研究当中。