Sentiment Analysis on Twitter Users Towards ChatGPT as a Platform that Supports Marketing Strategies Using the Naïve Bayes Method

In a study conducted related to the Shopee application on Google Play with 200 data used, where 100 positive data and 100 negative data, the results showed that the Naïve Bayes method obtained an accuracy of 96.667%.[1]. Another study was conducted related to the Traveloka application on Google Play with the Naïve Bayes method resulting in an accuracy of 91.20% [2].一项针对谷歌应用商店（Google Play）上Shopee应用的研究共使用200条数据，其中正样本、负样本各100条，实验结果显示，朴素贝叶斯（Naïve Bayes）方法的准确率达96.667%[1]。另有一项针对谷歌应用商店上Traveloka应用的相关研究，采用朴素贝叶斯方法得到了91.20%的准确率[2]。