Daily US Gift Card Data unique to 90 West Data

This data is unique to 90 West. We offer raw data and insights from a panel of US gift card data. The data is delivered daily. T+1. Daily history from Jan 1, 2016. The data is both "open loop" and "closed loop". "Open loop" is pre-paid gift card that can be spent anywhere credit cards are an option. We map the data to hundreds of merchants. "Closed loop" is single merchant gift cards. We have data on over 70 brands. 300m+ annual transactions. $15b-$20b annual transaction volume.

搜集汇总

背景与挑战

背景概述

该数据集由90 West独家提供，包含美国礼品卡的每日原始交易数据与洞察，历史记录从2016年1月1日开始。数据涵盖开放循环和封闭循环两种礼品卡类型，涉及数百家商户和70多个品牌，年交易量超过300万笔，年交易额达150亿至200亿美元。