淘宝网用户购买唇膏消费能力分层数据

统计分析唇膏消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，可以为不同区域产品周转仓的设立以及消费者广告营销策略提供数据支持。1、采集各季度的各个用户购买唇膏的数量、产品规格等数据，各个用户。2、数据加工：当季总消费数量为当季度的各个用户购买唇膏的数量之和，用户消费占比(%)=消费数量/总消费数量*100%。3、用户消费能力运用ABCDEF分类法，对用户消费占比≥3%的，给予“A类用户”；用户消费占比≥2%不足3%的，给予“B类用户”；用户消费占比≥1%不足2%区间的，给予“C类用户”；用户消费占比≥0.5%不足1%区间的，给予“D类用户”；用户消费占比≥0.1%不足0.5%区间的，给予“E类用户”；用户消费占比＜0.1%的，给予“F类用户”。

This dataset conducts statistical analysis on lipstick consumption data, which is built based on the portraits of historical users who have placed orders. It formulates user labels to determine their consumption tiers, providing data support for the establishment of regional product inventory turnover warehouses and consumer advertising and marketing strategies.
1. Data Collection: Collect data including the quantity of lipsticks purchased and product specifications for each user in each quarter.
2. Data Processing: The total consumption quantity of the current quarter is the sum of the lipstick purchase quantities of all users in that quarter. The user's consumption share (%) = (consumption quantity / total consumption quantity) * 100%.
3. User Consumption Capability Classification: Adopt the ABCDEF classification method to categorize users: users with a consumption share ≥ 3% are classified as "Type A users"; users with a consumption share ≥ 2% but less than 3% are "Type B users"; those with 1% ≤ consumption share < 2% are "Type C users"; 0.5% ≤ consumption share < 1% are "Type D users"; 0.1% ≤ consumption share < 0.5% are "Type E users"; and users with a consumption share < 0.1% are "Type F users".

搜集汇总

数据集介绍

特点

该数据集记录了淘宝网用户购买唇膏的消费数据，包括消费数量、用户消费占比和用户分级等信息，用于用户画像建立和消费能力分析。数据规模为4026条，每季度更新，适用于产品周转仓设立和广告营销策略的数据支持。