Newly Married

PERMITTED USE ONLY FOR USA BASED COMPANIES

Over 2 million people get married each year in the United States. Newly married couples’ joint income results in increased purchasing power as well as new spending habits. Couples will often make large purchases as they buy homes, start families, and engage in other domestic pursuits during their lives together.

Newlyweds are a unique audience. These couples are ready to build a life together, which also means making couple-centered purchases like homes, cars, and furniture.

Field Name
- FNAME
- LNAME
- ADDRESS
- CITY
- STATE
- ZIP
- ZIP4
- DATE_ADDED
- EVENT_DATE
- SPEEDEONID
- ADDRESS_TYPE

Speedeon’s Newly Married data is rigorously tested and multi-sourced. The data undergoes rigorous analysis and third-party verification, and updates monthly.
Data comes from:
- Online surveys and questionnaires
- Self-reported
- Online transactions
- Courthouse public filings

搜集汇总

背景与挑战

背景概述

该数据集包含美国新婚夫妇的信息，适用于基于美国的公司进行营销分析。数据来源于在线调查、交易记录和公共档案，经过多源验证和月度更新，涵盖姓名、地址、事件日期等字段，以支持对夫妇消费习惯的研究。