Measuring User-Content versus Firm-Content Popularity on Facebook Brand Pages: The Case of the Beauty Industry

Datset to investigate the drivers of post popularity on Facebook brand fan pages. The variables taken into account are the format (in terms of vividness and interactivity), the time frame and the polarity of the comments generated本数据集用于探究Facebook品牌粉丝专页上帖子热度的影响因素。本次研究纳入考量的变量包括：帖子呈现形式（从生动性与互动性维度界定）、发布时段以及所生成评论的情感极性。