2024 MLB Sponsorship Exposure Data

Relo Metrics provides a valuation of every brand exposure across broadcast and social for all MLB teams. Brands can use this data to evaluate active partnerships and explore future opportunities.

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View Included:

- Exposure generated per sponsor and placement type across each rights holder

Tables Included: (available through the view)

- Rights holders
- Sponsors
- Placement types
- Sponsor annotations

Fields Included:

- League Year
- Sponsor
- Placement
- Platform
- Account Ownership
- Exposures
- Social Media Impressions
- Social Media Video Views
- Social Media Engagements
- Sponsor Media Value

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Sourcing:<br/>Data is sourced from broadcast networks and social media channels, including: Facebook, Instagram, Twitter, YouTube, and TikTok.Exposure

Detection:<br/>Exposures are detected through a rigorous analysis and QA workflow to detect relevant brand exposures for each MLB team resulting in thousands of hours of broadcast and social media posts analyzed with a subset of all annotations being reviewed for quality assurance of the data.

Top Use Cases for Brands:

- With sponsorships across multiple teams, understand the exposure and value generated to evaluate return on sponsorship investment and to inform renewal conversations.
- When looking to buy sponsorships, identify high performing placements from the teams that you want to work with.
- Keep an eye on competitors in the space to understand where they're getting exposure and investing in sponsorship.

搜集汇总

背景与挑战

背景概述

该数据集由Relo Metrics提供，涵盖了2024年MLB所有球队在广播和社交媒体上的品牌曝光价值评估，数据来源于各大网络和社交平台。它包括赞助商、投放类型、曝光量等关键字段，旨在帮助品牌评估现有合作伙伴的曝光效果、探索未来赞助机会，并监控竞争对手的投放情况。