Data for: Dataset on the green consumption behaviour amongst Malaysian consumers

The data consists of 375 samples of data for seven variables related to Green Consumption Behaviour - Environmental concern, Social influence, Perceived behavioural control, Consumer innovativeness – Novelty seeking and Green Consumption Behaviour alongside with Demographic information such as age, gender, education level, occupation, ethnicity, marital status, personal income, number of household, work category and Media consumption preference.本数据集包含375份样本数据，涉及与绿色消费行为（Green Consumption Behaviour）相关的7项变量，具体包括环境关注度、社会影响、感知行为控制、消费者创新性——求新性以及绿色消费行为本身；同时还涵盖年龄、性别、受教育程度、职业、种族、婚姻状况、个人收入、家庭人口数、工作类别与媒体消费偏好等人口统计信息。