The Formation of Consumer Brand Preferences
收藏NBER2016-10-01 更新2025-01-04 收录
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https://www.nber.org/papers/w22691
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资源简介：
Brands and brand capital have long been theorized to play an important role in the formation of the industrial market structure of consumer goods industries. We summarize several striking empirical regularities in the concentration, magnitude and persistence of brand market shares in consumer goods
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美国国家经济研究局创建时间：
2016-10-01
