Dataset - Effects of User-Centric Approach (UCA) on Customer Acquisition, Retention, and Satisfaction (CARS) for a Software as a Service (SaaS) Start-up in Rwanda.

This dataset supports research on the adoption and user experience of a cloud-based Software-as-a-Service (SaaS) educational platform – Academic Bridge (AB) – operating in an East African institutional context. The study investigates the extent to which User-Centred Approach (UCA) principles are applied by the service provider and how these translate into Customer Acquisition, Retention and Satisfaction (CARS) as perceived by end-user institutions. Data were collected through a structured questionnaire administered to institutional representatives (administrators and staff) from educational institutions (schools and universities) that have contracted Academic Bridge as their SaaS school data management provider. Responses were gathered across public, private, and international institutions spanning nursery/primary, secondary/technical, and university levels.本数据集可为在东非机构语境下运营的基于云的软件即服务（Software-as-a-Service，SaaS）教育平台Academic Bridge（AB）的采纳情况与用户体验相关研究提供支撑。本研究旨在探究服务提供商对用户中心方法（User-Centred Approach，UCA）原则的应用程度，以及这些原则如何转化为终端用户机构所感知的客户获取、留存与满意度（Customer Acquisition, Retention and Satisfaction，CARS）。 数据采集采用结构化问卷，受访对象为已签约Academic Bridge作为其SaaS学校数据管理服务商的教育机构（含中小学与高校）的机构代表，即管理人员与教职工。本次调研覆盖公立、私立及国际教育机构，涵盖托儿所/小学、中学/中职、高校全学段。