Creative works portfolio - Giramondo Publishers

BackgroundThe research contributes to the field of communication design practice, specifically the intersection of graphic design and literature. To reinvigorate their long-term commitment to Australian literature, Giramondo Publishing, award-winning publishers of emerging and established Australian writers, commenced the revision of their design strategy in 2019. Methodological connections between publishing strategy and visual identity design are under-researched in publication design.ContributionThe research tested the selection of a practical set of components to communicate the consistent quality and the variety of Giramondo’s publishing list, and provide the basis for the company’s design revisions. The cover designs re-establish and unify the company’s identity, signify the literary values it endorses, identify the distinct types of literature it publishes, the uniqueness of each book, and point towards future systems within the identity’s whole.SignificanceAfter a survey of available Australian book design practitioners, I was commissioned by Giramondo – high-profile publishers of prominent Australian literary authors, including Alexis Wright, Gerald Murnane, Judith Beveridge and Brian Castro, and recent recipients of a prestigious Australia Council Four-Year Funding Grant 2021-2024 – to evolve the company’s long-standing, award winning design collaborations with Harry Williamson, Hall of Fame inductee of the Australian Book Designers Association and the Australian Graphic Designers Association. After undergoing the company’s rigorous editorial processes, including close consultation between designer and publisher, and case by case author consultation, the published designs cover a range of genres – poetry, fiction and non-fiction – but the typographical consistency and imagery ranging from medieval to surreal, mark them out as distinctively Giramondo titles. A Body of Water by Beverley Farmer was awarded Best Designed Literary Fiction Cover, ABDA, 2021.

背景 本研究服务于传播设计实践领域，特别是平面设计与文学的交叉方向。为重振其对澳大利亚文学的长期投入，致力于发掘并出版澳大利亚新锐与资深作家作品的获奖出版社吉拉蒙多出版（Giramondo Publishing）于2019年启动了其出版设计战略的修订工作。目前，出版设计领域中关于出版战略与视觉识别设计之间的方法论关联的研究仍较为匮乏。

研究贡献 本研究测试了一套实用组件组合的遴选方案，用以传递吉拉蒙多出版书单的一贯品质与丰富品类，并为该社的设计修订提供依据。新版封面设计重新确立并统一了出版社的品牌形象，彰显其秉持的文学价值，区分其出版的各类文学作品类型与单本图书的独特性，并为品牌识别整体框架内的未来发展指明方向。

研究意义 在对澳大利亚现有书籍设计从业者开展调研后，我受吉拉蒙多出版委托——该社是出版亚历克西斯·赖特、杰拉尔德·默南、朱迪思·贝弗里奇与布赖恩·卡斯特罗等知名澳大利亚文学作家作品的头部出版社，并于2021-2024年荣获澳大利亚艺术理事会（Australia Council）四年期资助基金——与其长期且屡获殊荣的设计合作伙伴、澳大利亚书籍设计师协会（ABDA）与澳大利亚平面设计师协会名人堂成员哈里·威廉姆森（Harry Williamson）升级了双方的设计合作模式。经出版社严格的编审流程，涵盖设计师与出版社的紧密协作以及逐本的作者征询环节，最终推出的封面设计覆盖诗歌、小说与非虚构等多种体裁，但统一的排版风格与从中世纪到超现实主义的意象运用，使其作品鲜明地带有吉拉蒙多出版的专属标识。其中，贝弗利·法默所著《一片水域》（A Body of Water）斩获2021年澳大利亚书籍设计师协会（ABDA）最佳文学小说封面设计奖。