TARGET-ORIENTED TOURISM GOVERNANCE IN UZBEKISTAN AND THE FORMATION OF NATIONAL DEVELOPMENT PRIORITIES IN THE CONTEXT OF INSTITUTIONAL REFORMS

Tourism has become one of the most strategically significant and rapidly developing sectors of Uzbekistan’s national economy. Since 2016, the Republic of Uzbekistan has launched a large-scale reform agenda aimed at strengthening tourism governance, improving infrastructure, liberalizing visa procedures, and diversifying tourism services. This article examines the targeted objectives and priority directions of Uzbekistan’s state tourism policy based on key presidential decrees and sectoral reforms. The study employs qualitative policy analysis combined with descriptive statistical interpretation of tourism development indicators for 2018–2022. The findings demonstrate that tourism reforms contributed to increased institutional efficiency, growth of tourism enterprises, expansion of accommodation facilities, and the introduction of broad visa liberalization measures. However, the results also reveal persistent constraints, including seasonal infrastructure shortages, insufficient transport coordination, and weak tourism marketing mechanisms. The research concludes that the future sustainability of tourism development in Uzbekistan depends on accelerated digital transformation, improved regulatory mechanisms, stronger international promotion strategies, and intensified cooperation between the state and private sector.旅游业已成为乌兹别克斯坦国民经济中战略地位最为突出且发展最为迅猛的产业之一。自2016年起，乌兹别克斯坦共和国启动了大规模改革议程，旨在强化旅游治理、完善基础设施、简化签证流程并推动旅游服务多元化发展。本文基于乌兹别克斯坦重要总统令及行业改革举措，剖析该国国家旅游政策的既定目标与优先发展方向。本研究采用定性政策分析方法，结合对2018至2022年旅游发展指标的描述性统计解读。研究结果显示，旅游改革有效提升了治理效能、推动了旅游企业发展、扩大了住宿设施规模，并落地了大范围的签证便利化举措。但研究同时发现，该国旅游发展仍存在长期制约因素，包括季节性基础设施供给不足、交通协同能力欠缺以及旅游营销机制薄弱等问题。本研究最终得出结论：乌兹别克斯坦旅游发展的未来可持续性，取决于加速数字化转型、完善监管机制、强化国际推广战略以及深化政企合作。