Strategic diagnosis of a property specialized in breeding, rearing and finishing beef cattle in the southern region of Piauí

ABSTRACT. This study aimed to perform a strategic diagnosis on a property specialized in breeding, rearing and finishing beef cattle in the southern region of Piauí. It was conducted at Agropecuária Alvorada, located in the countryside, municipality of Bom Jesus, PI, Brazil. The farm develops the full cycle of beef cattle production, which is divided into breeding, rearing and finishing. A SWOT analysis (which stands for Strengths, Weaknesses, Opportunities and Threats) was carried out, consisting of an assessment of the property’s internal and external environments. To evaluate the internal environment, an interview was held for data collection by means of questionnaires. The evaluation included: breeding management, sanitary management, nutritional management, infrastructure, workforce, technologies used in pasture formation, conservation and recovery, pasture management and zootechnical indices. To analyze the external environment, a group of people (experts) with deep knowledge of the subject addressed during the study was used as source of information. A matrix was generated with all the information from the SWOT analysis, strengths, weaknesses, opportunities and threats, culminating with the establishment of strategies to increase the productive efficiency of the cattle raising activity.摘要：本研究旨在对位于巴西皮奥伊州（Piauí）南部地区的一家专精肉牛繁育、育成饲养与育肥的牧场开展战略诊断。本次研究的实施地点为巴西皮奥伊州邦热苏斯市（Bom Jesus）郊区的阿尔沃拉达农牧场（Agropecuária Alvorada）。该牧场涵盖肉牛生产全产业链，具体分为繁育、育成饲养与育肥三个环节。本研究采用SWOT分析（即优势Strengths、劣势Weaknesses、机遇Opportunities与威胁Threats分析法），对该牧场的内外部经营环境进行评估。针对内部环境评估，研究通过问卷访谈的方式采集数据，评估维度包括繁育管理、卫生防疫管理、营养管理、基础设施、人员配置、牧场构建、养护与恢复相关技术、牧场管理及畜牧技术指标。针对外部环境分析，研究邀请了对本次研究主题具备深厚专业认知的专家群体作为信息来源。研究整合SWOT分析所得的优势、劣势、机遇与威胁相关信息生成分析矩阵，最终制定出提升肉牛养殖生产效率的战略方案。