Market Penetration Costs and the New Consumers Margin in International Trade
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资源简介：
I develop a new theory of marketing costs and introduce it into a model of trade with product differentiation and firm productivity heterogeneity. In this model, a firm enters a market if it makes profits by reaching a single consumer there and pays an increasing marginal cost to access additional
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美国国家经济研究局创建时间：
2008-08-01
