手淘拍立淘访客对支付金额的影响分析数据

手淘拍立淘对支付金额的影响分析数据涵盖万相台推广访客及支付金额两个关键数据，万相台作为天猫店铺的关键指标，能具体表现出淘系店铺对智能场景访客的能力，万相台推广访客的降幅与支付金额的降幅对比结果，能够为品牌站内推广提供数据支撑，为其他同类或相关行业经营者在做预算分配上，提供数据参考，为业务增长提供数据支持。1.数据采集：数据采集公司天猫渠道系统数据2023年1-11月、2024年1-11月生意参谋数据，含渠道、来源、时间、流量来源、手淘拍立淘访客、支付金额，并对敏感信息加密处理，对数据进行加工
2.算法规则：访客成交弹性系数Ed=(△Q/Q)÷(△P/P），得到访客成交弹性系数，Q代表24年1-11月手淘拍立淘总访客，P代表24年1-11月总支付金额，△Q代表总访客同比变动值，△P表示总支付金额同比变动值，取访客成交弹性系数的绝对值|Ed|作为分析数据时的参考系数
3.数据分析：根据|Ed|的数值可分析手淘拍立淘访客和支付金额的弹性系数。（1）|Ed|=1（推广弹性适中），说明手淘拍立淘访客与支付金额变动幅度相同；（2）1<|Ed|（推广富有弹性），说明手淘拍立淘访客变动幅度大于支付金额变动幅度；（3）|Ed|<1（推广缺乏弹性），说明搜索访客变动幅度小于支付金额变动变动幅度。

This dataset for the impact analysis of Taobao Image Search (Pailitao) on transaction amount covers two core metrics: Wanxiangtai (Taobao's intelligent promotion platform) promoted visitors and transaction amount. As a key indicator for Tmall stores, Wanxiangtai accurately reflects the capability of Taobao ecosystem stores to attract intelligent scenario-based visitors. The comparison between the decline rates of Wanxiangtai-promoted visitors and transaction amount provides data support for in-platform brand promotion, offers budget allocation references for operators in similar or related industries, and facilitates data-driven business growth.
1. Data Collection: The dataset is sourced from Taobao Business Advisor data of Tmall channel systems from January to November 2023 and January to November 2024, including dimensions such as channel, source, time, traffic source, Taobao Image Search visitors, and transaction amount. Sensitive information is encrypted, and data processing is conducted on the collected dataset.
2. Algorithm Rules: The visitor-transaction elasticity coefficient Ed is calculated as Ed = (ΔQ/Q) ÷ (ΔP/P), where Q represents the total number of Taobao Image Search visitors from January to November 2024, P represents the total transaction amount over the same period, ΔQ denotes the year-on-year change in total visitors, and ΔP denotes the year-on-year change in total transaction amount. The absolute value of Ed, denoted as |Ed|, is used as the reference coefficient during data analysis.
3. Data Analysis: The elasticity between Taobao Image Search visitors and transaction amount can be analyzed based on the value of |Ed|:
(1) |Ed| = 1 (moderate promotion elasticity): The magnitude of change in Taobao Image Search visitors is consistent with that of transaction amount;
(2) 1 < |Ed| (highly elastic promotion): The magnitude of change in Taobao Image Search visitors is greater than that of transaction amount;
(3) |Ed| < 1 (inelastic promotion): The magnitude of change in Taobao Image Search visitors is smaller than that of transaction amount.

搜集汇总

数据集介绍

特点

该数据集为手淘拍立淘访客对支付金额的影响分析数据，包含2023年和2024年1-11月的访客和支付金额数据，数据规模为635条，更新频次为按需更新。数据集通过访客成交弹性系数分析访客与支付金额的关系，为品牌站内推广提供数据支持。