THE RELATIONSHIP BETWEEN ATTITUDE TOWARDS GREEN PRODUCT, ECO-LABEL INVOLVEMENT, AND GREEN PRODUCT PURCHASE BEHAVIOR: AN EMPIRICAL STUDY
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资源简介:
eco-label awareness, knowledge of eco-label benefits, Environment concerns, and trust in eco-label indirectly influence Green product purchase behavior through two mediating factors: consumers' attitude towards green product purchase and eco-label involvement.
创建时间:
2023-03-31



