What is the impact of social media on consumer’s green response? Consider the impact of green advertising, online interpersonal influence, and online celebrity endorsement
Data_green_store_loyalty contains survey responses collected to examine the factors influencing customer loyalty toward green stores using Partial Least Squares Structural Equation Modeling (PLS-SEM).
This paper aims to explore the effect of User-Generated Content (UGC) on the purchasing behavior of environmentally friendly products at Hospitality and Food Service Industry in Vietnam, particularly