Factors Influencing Purchase Intention among Mobile Legends: Bang-Bang Players: A Multi-Group Analysis Based on Role Orientation

This repository contains the research dataset, questionnaire instrument, and SmartPLS output used in the study entitled "Factors Influencing Purchase Intention among Mobile Legends: Bang-Bang Players: A Multi-Group Analysis Based on Role Orientation". The study examines the influence of Flow Experience, Perceived Playfulness, and Competitive Play Motivation on Virtual Goods Purchase Intention among Mobile Legends: Bang Bang players in Jakarta, Indonesia using Partial Least Squares Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (MGA). Files included:1. Dataset.xlsx2. Questionnaire.pdf3. SmartPLS_Output.pdf4. README.txt5. Article_Final.pdf