[Abstract]=Data allowing replication of analyses conducted in the paper mentioned in the title: - questionnaire and raw data - output & syntaxes - supplementary material (excel and csv) This project
The aim of this study was to examine emotional responses evoked by cooked colored rice in rice eating cultures and non-rice eating cultures. In particular, Korean consumers (rice-eating culture) and A
While green marketing has gained significant traction, its global impact on brand perception and consumer purchase intent remains underexplored. This study investigates these effects across 80 countri
