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Open vs. private marketplace programmatic spend in the U.S. 2024

Statista2026-04-11 收录

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https://www.statista.com/statistics/472933/open-private-programmatic-marketplace-spend-usa/数据链接链接失效反馈

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Distribution of programmatic spending in the United States in 2024, by marketplace type

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数字营销

In 2024, the European country with the highest spending on programmatic advertising was the United Kingdom, with an estimated expenditure of roughly 41.7 billion U.S. dollars. Germany ranked second, w

www.statista.com2024-06-20 更新110

Share of TV advertising budgets spent programmatically in the U.S. 2017-2018

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电视广告

This statistic presents the share of TV advertising budgets spent programmatically in the United States in 2017 and 2018. According to the findings, in 2018, 43 percent of respondents said they spent

www.statista.com2023-01-05 更新70

Share of global marketers including or intending to add prDOOH to media plans 2024

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数字广告

Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of August 2024

Statista40

Average CPM of programmatic OOH ads in the U.S. H2 2024-H1 2025, by venue category

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Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 2nd half 2024 and 1st half 2025, by venue category (in U.S. dollars)

Statista70

Largest programmatic markets in Africa 2024

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非洲市场

In 2024, the African country with the highest spending on programmatic advertising was Egypt, with an estimated expenditure of roughly 993 million U.S. dollars. South Africa ranked second, with an est

Open vs. private marketplace programmatic spend in the U.S. 2024

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