In 2024, the European country with the highest spending on programmatic advertising was the United Kingdom, with an estimated expenditure of roughly 41.7 billion U.S. dollars. Germany ranked second, w
In 2024, the African country with the highest spending on programmatic advertising was Egypt, with an estimated expenditure of roughly 993 million U.S. dollars. South Africa ranked second, with an est
Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 2nd half 2024 and 1st half 2025, by venue category (in U.S. dollars)
