Consumer acceptance of different types of cultural borrowing and its internal mechanisms

A series of experiments were designed to verify consumers' acceptance of different types of cultural borrowing. In addition to the pre-experiment, a total of five experiments were conducted in two major categories, respectively testing the main effect and the moderating effects of different factors. The experimental dataset includes data for testing the main effect and data for testing the moderating effects of four types of factor.本研究设计了一系列实验以验证消费者对不同类型文化借取（cultural borrowing）的接受度。除预实验外，本研究共开展5组实验，分为两大类别，分别用于检验主效应以及不同因素的调节效应。本实验数据集包含用于检验主效应的数据，以及用于检验四类因素调节效应的数据。